We grow 70 acres of strawberries, focusing on premium varieties developed through the ASF Breeding Programme, in which we are proud to have supported from its inception. The AVA™ Berries Breeding Programme is dedicated to creating exceptional strawberries, raspberries, and blackberries with a focus on flavour, yield, and sustainability. Each variety is carefully selected for its outstanding appearance, taste, texture, natural disease resistance, and extended shelf life. Our strawberries supply the UK’s leading retailers, including Sainsbury’s Taste the Difference, M&S Red Diamond, as well as premium lines for Aldi, Asda, and others. Each berry is grown with care and attention to quality, harvested at peak ripeness, and delivered fresh to meet the high standards expected by both retailers and consumers.